Graphic design
Book design: an experimental investigation

To design a book page you must decide on the values of various quantities:
Page size (width and height).
  • Text area (width and height).
  • Margins: top, bottom, inner, and outer.

  • Use the Page Design tool to change the various quantities and examine the resulting page design.




    This tasks asks you to perform an experimental investigation of these quantities by measuring them for several books.

    Investigate page designs

    Choose books of different sizes. Make measurements of various quantities related to their page design and record your measurements in the table below.

  • Analyze the data you have collected. (A spreadsheet software might be useful.) Consider the following points:
    What is the range of the various quantities? -
    Are some of the quantitites relatively constant for different books? -
    Are some of the books unusual in their design? How is this reflected in the measurements?

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  • Consider ways to represent certain data (for example in graphic form) in a way that exposes some salient phenomena.

  • Rank the books you have examined according to how "efficient" they are, that is, by the percentage of the page area that is used for text.

  • Do any of the books you examined have an esthetically pleasing page design in your opinion? If so, can you describe which of the quantitites are responsible for it?

  • In the future, readers will be able to order any book in the design of their choice, to be executed by a computer-aided press. Prepare a page design of your liking. Present an example and describe your reasons for choosing your design.

  • Suppose you want one of the books you have measured printed according to the page design you have prepared, using the same size font as in the existing book. Estimate the number of pages in your edition of the book.



  • Page design for various books
    Division of area Margins Text Area Page
    margin area/ page area ratio text area/ page are ratio margin area bottom margin top margin outer margin inner margin text area height/ width ratio text height text width page area height/ width ratio page height page width name of book
                                   
                                   
                                   
                                   





    Page Design

    Book design: an experimental investigation
    Saving paper
    The importance of margins
    Tschichold's rules
    Designing an invitation
    Designing an ad
    The Golden Rectangle