Graphic design
Designing an ad
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Ad designers want their ads to attract the readers' attention, to which end they use many graphic methods. Although empty spaces are wasteful, they often have an eye-catching effect.
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The "Humans & Nature" magazine specializes in ecological issues. At a meeting of the graphics team, Jenny presented her proposal for an ad for the back page of the next issue. Jenny commented that it was possible to make changes in her design by changing the sizes of the rectangles,
but the width of the ad must be 18 centimeters and its height 25 centimeters (the dimensions of the magazine page), and esthetic considerations suggested that the two photos should have the same size. The ad proposed by Jenny is shown on the right. A dynamic figure showing the possible changes to Jenny's design is shown on the left:
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Members of the graphics team discussed changing Jenny's design.
The following ideas came up:
- The part containg the text will be a square.
- The photographs will be square shaped.
- The part of the page that is filled will have twice the area of the empty part (the white rectangles).
- The three filled parts will be equal in area.
- The height/width ratio of the three filled parts will be the same.
- The shape of the two photos will be retained (1:1.5 width:height ratio), but their sizes will change.
Jenny promissed to check the various proposals for redesign and bring some samples to the next meeting.
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Analyse various proposals for redesigning the ad
To implement any one of the proposals for redesign: Is there only one possibility? Several possibilities? Infinite possibilities?
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If there is more than one possibility for
implementing a proposal, which
will provide the maximal "filled" and which the maximal "empty" area?
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Is it possible to combine two proposals and design the ad so that the requirements of two proposals are satisfied at the same time? Check various
possibilities.
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Add a proposal of your own and analyze it.
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