
Graphic designers who design books, magazines, ads, packages, web pages, etc. must make many decisions as they plan their products. They always work under constraints imposed by their clients. In making their decisions, they must take into account many considerations:
Esthetic considerations: what looks good, interesting, or beautiful? What catches the eye?
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Utilitarian considerations: how to design the product so that it serves its purpose.
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Cost considerations: how to design the product so that it is not too costly and does not waste resources?
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The tasks of this activity ask that you design various printed materials. You will face various constraints derived from esthetic, utilitarian, and cost considerations. Construction and analysis of functions can help you analyze the various possibilities for designing a product.
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